The 12 Week Year Certification Program

Become Certified & Authorized to Train & Present The 12 Week Years Most Powerful Concepts

Add To Your Current Services And Fill A MASSIVE Market Need!

This certification program is specifically designed for trainers, coaches, consultants, and business leaders who help others reach their full potential and are looking to improve their own skills, train their teams or clients, and add an additional income stream.

As a member of The 12 Week Year Certification Program, New York Times Best Selling Authors Brian Moran & Michael Lennington will personally show you how to price, market, train & present the following 12 Week Year services:

See What Others Had To Say About The 12 Week Year Certification Program

If you would like to speak to someone from our office about The 12 Week Year Certification Program, simply click the button below.

After you click the button, you will be taken to a scheduling page where you can conveniently choose the time, and date, that you would like to speak with one of our representatives. 

Use Our Suggested Retail Pricing To Provide 
12 Week Year Services to Your Clients

Boost Your Bottom Line When You Offer:

      • A Single Full Day Training: $5k - $20k
      • A Single 1/2 Day Training: $3k -$12k
      • 1-on-1 Coaching Package: $2k - $10k
      • Group Coaching Sessions: $398 - $1k per person
      • A Single Keynote Presentation: $1k - $3k
      • Webinars/Online Learning Sessions: $97 - $297 per person
      • Open Enrollment Training Sessions: $397 - $2k per person

Totally Reframe Your Clients Thinking

They'll Never Look At Performance & Execution The Same Way Again

As a Certified 12 Week Year Trainer you will be equipped and fully prepared to present each proven lesson with our video-based facilitation resources and ready-to-use course materials.

Additionally, you will be given a marketing kit and authorization that will allow you to use selected 12 Week Year logos and messaging to help you promote theses sessions* to your clients.

*Sessions — When you offer these sessions you may not change any of the 12 Week Year branded material, but you may incorporate them into your own programs as you choose. Whatever you charge for the program is yours to keep. All costs associated with the delivery of the program are your responsibility.

As a 12 Week Year Certified Trainer…

You will be Authorized, Certified, and Equipped to Deliver Your Own Performance Training Presentations & Workshops Based on Proven 12 Week Year content.

You Keep 100% of what you earn!

As an added bonus...

Coming Soon...

You will earn up to 50% affiliate commissions when you sell official 12 Week Year merchandise & select products

    • 12 Week Year Study Guide: $87
    • 12 Week Year Book & CD package: $28
    • Coffee Mugs: $27 
    • 12 Week Year Journal: $47
    • Hats: $16
    • T-Shirts: $31
    • Select Video Lessons: $37

*Prices subject to change.​

True Leadership Is Helping People Reach Places They Didn't Know They Could Go

Leadership is nothing, if not understanding the need for change, and then possessing the ability to deliver it. 

Your real test as a leader is whether or not those you lead are better off for being led by you. 

Real leaders perform -- they get the job done -- they consistently exceed expectations. 

No results = No Leadership -- it's just that simple. 

The 12 Week Year methodology has been vetted in the real world over the last 10 years with thousands of associates and managers. Now you can bring that same level of leadership to all your clients.

Master the Methodology So Well You Can Teach It!

A Complete Done-For-You System

The 12 Week Year Certification Program Includes:

“3-Day” Live Training Event With Brian Moran & Michael Lennington In Orlando, FL

At this Live Training Event, the New York Times Best Selling authors will be teaching you their proven system for training and facilitating The 12 Week Year to rave reviews every time.

They’ll also be sharing their wisdom for navigating the training and coaching industry, how they launched their own impressive careers, and how you can achieve success in this exciting industry, training The 12 Week Year.

Meet Brian Moran & Michael Lennington!

      • Master the 12 Week Year Concepts.
      • Best Practices to coach, train and speak, including delivery of actual presentations.
      • How to teach and train via video-based training.
      • Best use of all material.
      • Experiential, hands-on skills training.
      • Ability to network with your peers and collaborate on ideas and opportunities. 
A Robust Selection of Video-Based Facilitation and Support Materials

Based on Brian's & Michael’s years of professional experience as performance and execution experts, the resources you’re equipped with are the same ones The 12 Week Year Company has used to train some of the largest organizations in the world.

The presentation material you are provided is video based, all the content is brought to life by Brian & Michael and all you really need to do is facilitate an audience. It’s a completely “done for you” system.

Video-Based Facilitation Materials

    • Based on Brian's & Michael's years of professional experience.
    • The same resources Brian & Michael have used to train some of the largest organizations in the world.
    • Easy to use & manage video-based facilitation materials.
    • Sit back and let Brian & Michael bring the concepts to life for your audience.
    • Experitential, hands-on skills training.
    • It's a complete "done-for-you" system.
World-Class Training and Support

With live, monthly, Certified Trainers Calls, Private Forums and Unlimited email support, Brian & Michael are available to answer your questions and support your every step.

This way, whenever you hit a new unfamiliar challenge, you know that you can connect with them, and they’ll take whatever time is necessary to make sure that you’re able to make significant progress and breakthrough.

These monthly sessions make certain that we are all keeping in touch as a community, and all learning together at the moment we need help.

Access To New York Times Best Selling Authors Brian Moran & Michael Lennington

      • Monthly Certified Trainers Call With Brian & Michael.
      • Unlimited email support from 12 Week Year Staff.
      • Exclusive access to The 12 Week Year Certification Forum.
      • Networking with our community of Certified Trainers.
      • Full access to supplemental training materials.
      • Guided learning path and support material inside the 12 Week Year Certification membership portal. 

Become Associated With The World-Wide Respect and Reputation of The 12 Week Year

Marketing Materials and Branding to Promote Your New Service

Selected 12 Week Year Logos & Verbiage to Help You Promote Your Sessions

    • Complete Walk through of Brian's & Michael's wildly successful lead generation book strategy.
    • Select 12 Week Year logos to help you promote your affiliation with the brand. 
    • Turn-Key 12 Week Year branded marketing materials to help you promote your exciting new services.
    • Best practice call scripts.
    • Professional quality video endorsement featuring  Brian & Michael promoting you!

New York Times Best Selling Authors Recommending You Personally

Endorsement Video Recommending You!

      • Brian & Michael confirm your certification and recommend you personally as a Certified Trainer.
      • Filmed & edited in a professional recording studio.
      • Can be embedded directly on your webpage.
      • Communicates your qualifications and association with The 12 Week Year brand to the marketplace.
      • Firmly establishes your authority & credibility as a highly skilled performance trainer.
      • Distinguishes you from other competitors in your competitive  marketplace.

Plus! 100 Copies of The New York Times Best Selling Book The 12 Week Year

And A Complete Marketing Strategy For Generating New Leads!

A Real-World Value of Over $2,700

This is how we've generated most of our leads

As a 12 Week Year Certified Trainer you'll receive 100 Copies of Brian's & Michael's New York Times Best Selling Book so you can promote your new service to  clients and prospects.

Bonus: Open Doors & Extend Your Reach

Enjoy The Power of Association With World Renowned Performance Experts

Brian Moran & Michael Lennington

Our Investment In You Is Significant

The three day program is highly instructional. 

The reason for this is because we want to ensure every Certified Trainer is thoroughly prepared and capable to present The 12 Week Year methodology in a manner that accurately represents the brand.

All 12 Week Year Certified Trainers Will  Be Equipped To Present The Core Methodologies and Content For Each of The Following lessons:

  • Introduction to The 12 Week Year.
  • The Power of Vision.
  • Supercharging Your 12 Week Plan.
  • Process Control & Measurement.
  • Scorekeeping.
  • Time Use.
  • The Magic of the Weekly Routine.
  • Accountability. 
  • Commitment. 
  • Greatness in the Moment.
  • 12 Week Year Review & Planning Process

Coming Soon...

12 Week Year Certification permits you to train up to 100 people in a single company. If you would like to pursue any opportunity over 100 people, Brian & Michael would be open to partnering with you and help you close large accounts. Simply contact our home office directly and ask about our corporate partnership program.

Return to Your Home With A Plan to Market, Roll Out, And Present Your NEW 12 Week Year Service

A Complete Done-For-You System:

    • Vetted training content that actually moves the needle for you and your clients.
    • Proven lessons & best practices based on years of real world know how.
    • Easy to learn and manage video based facilitation materials.
    • World Class Training & Support.
    • Branded marketing materials, logos & badges.
    • Lead by New York Times Best Selling authors, Brian Moran & Michael Lennington.

How Certification Works

The number one asset of The 12 Week Year is our reputation, and we must take every measure to protect it and to protect the reputations of others who are Authorized and Certified in the 12 Week Year Certification Program.

By becoming an Authorized and Certified 12 Week Year Trainer you are agreeing to live up to The 12 Week Year standards in your personal and business life. 

If, for some reason, you knowingly or unknowingly violate these standards, your Authorized and Certified standing may be rescinded.

As you can see, while we would love to allow everyone to participate in this program, our standards are equally high on both the ethics side and the skills side.

Getting Started

The investment in the Authorized and Certified 12 Week Year Program is $5,000

In order to maintain your authorized and certified status, attendance of a refresher program is required each year. 

The cost each year is $5,000*. This covers the cost of hosting the event, development of course materials, support & staff. Additionally, this allows us to update you on our latest discoveries and ensure the quality of The 12 Week Year brand.

The next "3-day" live training event will be hosted January 26th - 28th in Orlando, FL. 

​For a limited time you have two enrollment options available to you:

1. A single payment of $5,000 today.

2. Or, three equal monthly payments of $1,697. (the 3 payment option has expired)

*Prices subject to change.​

Ok, How Do I Get Started?

Step 1: Click the button below to enroll now and secure your seat in the program.

Step 2: After enrollment you will be prompted to schedule your orientation call.

Step 3: Participate in the Ramp-Up coaching process and the 12 Week Year Certification Live Event.  

Step 4: Authorized and Certified certificate presented at graduation last day of class.

Mathew E. WinterPresident, Allstate Auto, Home & Agencies

"This is a system that actually works!"